Four years ago, Shadow Chancellor Ed Balls gave his greatest gift to the world when he inadvertently tweeted his own name.
— Ed Balls (@edballsmp) April 28, 2011
The story goes that Balls was out shopping when an aide recommended that he look for an article about him, which was being shared on Twitter. Instead of searching for his name, Balls sent an incredibly embarrassing tweet.
The anniversary of that event has henceforth become known as Ed Balls Day and is one of Twitter’s more baffling annual traditions.
The official anniversary of the tweet doesn’t occur until 4:20pm this afternoon, but already Twitter is awash with #EdBallsDay memes that vary from the sublime to the completely ridiculous.
— Lily Bailey (@LilyBaileyUK) April 28, 2015
— James Martin (@Pundamentalism) April 28, 2015
— Michele Paule (@michele_paule) April 28, 2015
— Cllr Alex Bigham (@alexbigham) April 28, 2015
Keen not to miss out on the opportunity to go viral, the nation’s biggest brands are also hopping aboard the Ed Balls Day bandwagon.
Egg Balls pic.twitter.com/7U7zZitkZR
— Tesco (@Tesco) April 28, 2015
— Pizza Hut UK (@pizzahutuk) April 28, 2015
Going perhaps a little too far, The Mirror has even produced a special Ed Balls Day photo essay that chronicles many pearls of wisdom from the man behind the phenomenon.
As the time inches nearer, Twitter users will look to Ed Balls’ account to see how the man himself will engage with the most important day of this election campaign.